Good morning! We’re mid-way through the week and ever-closer to Halloween. Check out some interesting non-profit news on this Wednesday morning, as well as some great coverage for Catalogue’s own organizations:
Where Do You Fit in the Market?: Hop over to Social Velocity for this post on the ideal position of (new) non-profits in the marketplace. The piece makes a smart, concise argument for high-impact services for a specific community, asserting that “a nonprofit is best positioned where their core competencies (those organizational assets they have that cannot be easily taken or replicated) intersect with a community need.”
Going ‘Mad’ for Pro Bono: I am digging this post from the Taproot Foundation, which delves into an intriguing episode of AMC’s Mad Men. Namely, the finale of the fourth season wherein the central ad firm loses Lucky Strikes as a client and goes on to partner with the American Cancer Society pro bono. As the fictional executives ultimately realize, “pro bono service … infuses the power and prestige of business with the vision and passion of the nonprofit sector to give birth to a wealth of entrepreneurial capital.”