By Tracey Webb, Founder, The Black Benefactors
In January, the W.K. Kellogg Foundation published the report, “Cultures of Giving: Energizing and Expanding Philanthropy by and for Communities of Color,” which confirmed something that I already knew: African Americans are more inclined to give than other races. I know this because philanthropy and charitable giving have been mainstays of the African American community for centuries.
In my previous GoodWorks post, I shared how my giving circle, The Black Benefactors, used the Catalogue to identify a grantee for our Black History Month grant awards. In doing so, I learned that we were in the minority. Although many of the nonprofits featured in the Catalogue serve low-income and under-represented communities — often which include African Americans — the majority of donors who use the Catalogue to identify nonprofits to support in the DC region are white. With the help of The Black Benefactors, I hope this will change.
Now that we know African Americans are more likely to give, there are two issues that are essential: ensuring that our giving is strategic to achieve maximum impact, and making sure that we’re represented as volunteers and board members with nonprofits that serve communities of color. It’s important that the clientele served by nonprofits see staff, volunteers, and board members who look like them. The Catalogue is an ideal vehicle to address these issues.